INITIAL STRATEGY CONSULTATION
It’s important you understand the impact of your social profiles on business and reputation. We’ll help explain the varying platforms, and develop a strategy that best represents you.
CONTINUED SOCIAL STRATEGY PLANNING
Once our social strategies are in place, ongoing communication is key. We’ll stay in touch to help spread the word on upcoming events and engagements that require heightened attention.
DEDICATED SOCIAL MEDIA EXPERTS
We have some of the most creative minds in marketing at our disposal, and one will become your personal, connected, dedicated social media expert available to help your online presence flourish.
SIMPLE MONTHLY REPORTING
We’ll send you monthly reports featuring your ‘Social Snapshot’ to track your progress and growth. You’ll see where and how social media marketing is helping grow your brand.
CUSTOMER ENGAGEMENT
Your customer’s experience starts before stepping into your establishment, and the goal is for it to never end. We’ll help your customers feel the love, and extend your reach to them well beyond the table.
PROFILE MANAGEMENT
Reputation is everything, and how you look in the eyes of the Internet matters. We’ll stay on top of how your brand is perceived in the online community, and help grow relations with patrons.
YOUR SOCIAL OUTLETS
All the important features. Included.
TWITTER FEATURES
PAGE CREATION
A Twitter profile is a must for any business. If you don’t already have one, we will build one for you. If you’ve already established one, we will make sure everything is listed correctly and accurately. We can even give your current page a makeover, too.
GROW YOUR BASE
Twitter users are more likely to recommend you publicly than any other online avenue. We will ensure your Twitter page stays active, engages your customers, grows your viewership, and reminds them of valuable information and events.
MANAGE POSTS
A Twitter presence is the perfect avenue for letting your customers know about weekly specials, upcoming events, and general hospitality. Combining these elements allows for maximum engagement, and an ever-growing online presence.
MANAGE INTERACTIONS
Customers like to know you are there to answer any and all questions. We will monitor interactions and comments and step in when required. If there is anything we are unsure about we will reach out to you for feedback.
LIVE ENGAGEMENT
Twitter has become a live, public chat room. We will monitor the conversations around you, help create new chatter with new and regular customers, and reach out to potential customers who would be a good fit for you.
SOCIAL PROMOTION
Having an active Twitter presence is important. So is reminding customers that you’re present on other social avenues. We will use Twitter to cross-promote to other platforms and remind customers how they can get your news.
FACEBOOK FEATURES
CLAIM YOUR PAGE
Every business needs a presence on Facebook. We will ensure all key elements of your business are present, entered correctly, and kept up-to-date. We will ensure it matches the presence you have on other social outlets.
MERGE MULTIPLE ENTRIES
Unfortunately, there are many instances where one business can have multiple Facebook profiles. It happens. And it’s up to us to merge these together to present one official page, without losing all your likes, interactions and presence.
MANAGE POSTS
Marketing on Facebook requires a special touch. Finding the line between not-too-few and not-too-many can be a slippery slope. Let us worry about that. We will walk the line to help educate, increase engagement, and grow interactions.
MANAGE INTERACTIONS
The simplest and most visual place for customers to voice interactions is on Facebook. It is important to monitor and reply to inquiries in a timely fashion. Doing so increases your brand care and helps and encourages future dialogue with customers.
ENGAGE CUSTOMERS
Encouraging positive word-of-mouth for your restaurant is important. It comes with strengthening relationships with your customers. Do so with posts they’ll actually enjoy viewing. It’s tricky, but paints a positive reflection of your business.
SOCIAL PROMOTION
Facebook remains as the most popular social media outlet. As such, it serves as a hub for what a business is doing on other outlets. We will use Facebook to help cross-promote other platforms, to best keep customers tapped into on goings-on.
INSTAGRAM FEATURES
ACCOUNT CREATION
An Instagram profile is an integral social media tool. Have one? Great. Don’t? We can help. If you’re already there, we will make sure it follows the tone of your business, and offers all pertinent and current information. We can give your page a makeover, too.
GROW YOUR BASE
Seventy percent of users check Instagram daily. We will ensure your Instagram page gives customers something to look at, is engaging, and has the ability to grow your viewership. It can also serve as a reminder to customers of upcoming events and weekly specials.
MANAGE POSTS
An Instagram presence is the perfect avenue for a visual interpretation of your business. Letting your customers know about weekly specials, upcoming events, and general hospitality with visual representations increases your online profile and overall engagement.
MANAGE INTERACTIONS
Customers like to know you are there to answer any and all questions. Instagram is no exception. We will monitor geotags, interactions and mentions, and step in when needed. Any problems? We will reach out to you for feedback.
CREATIVE CONTENT
Need creative for Instagram? We can help. We have talented graphic design artists ready to work with you, and photographers ready to capture the atmosphere of your restaurant to help build an image that represents you.
SOCIAL PROMOTION
Visual impressions are key. So too is reminding customers that you’re present on all social avenues. We will use all platforms to cross-promote between Instagram and your social tools to remind customers how to get your latest news.
FOURSQUARE FEATURES
OPTIMIZE PROFILE
There’s nothing worse than misinformation. Customers will often check your business profile for hours, menu options and reviews. We’ll make sure all this is accurate, up-to-date, and in a manner that drives customers to your business.
WELCOME CUSTOMERS
Customers want to connect with businesses, and businesses want to connect to their customers. Let them know you’re paying attention. We’ll reach out after they’ve checked in, thank them for stopping by, and encourage them to return.
MONITOR INTERACTIONS
With Foursquare, customers can leave public tips, pictures and experiences for others. We’ll ensure they are in good faith and follow Foursquare’s posting guidelines. If not, we’ll take the appropriate steps to create a response and report any violations.
YELP FEATURES
CLAIM PROFILE
Every business has a Yelp listing, and it’s your right to claim the page as your own. We can help take control, and will make sure you have complete ownership of your page with relevant information listed to potential customers.
PROFILE OPTIMIZATION
Yelp offers access to tools that allow you to share who you are and what you specialize in with potential customers. We can help use this to ensure that you stand out against your competitors, while allowing new customers to find you.
MANAGE REVIEWS
Responding to reviews, good and bad, says a lot about your business. With our experience on handling feedback, you can feel comfortable knowing reviews are being watched, and interacted with. We ensure you know what’s going on, too.
JOIN IN
A Yelp business owner account allows you to connect directly with customers, including those who have already left you a review. Join in with them, whether it be via a private message or a public comment for all to see.
REVIEW RESOLUTION
Yelp has clear guidelines on who can post reviews. We know them. Should an inappropriate review come across your page, we will handle it. Online reputation is important, and we have the controls to help reflect you in the best light.
MONITOR ACTIVITY
Yelp records every interaction between your business and your customer. When a customer clicks your phone number or searches for directions, Yelp has it. So will you. We’ll provide these stats, and report them back to your business.
TRIPADVISOR FEATURES
OPTIMIZE PROFILE
Stand out. Out-of-towners are scouring the web in search of the best places to eat. We will claim your page, and make sure your profile is quick and easy to find, and stands out amongst your competitors.
ENCOURAGE ENGAGEMENT
There’s definitely an opportunity to create repeat business from those out of the city. Turn these travelers into regulars. We’ll ensure your business stands out as one that cares about its customer base.
MONITOR TRAFFIC
Visualization is vital. We will make sure you’re showing up in search results, and that your page is driving travelers into your business. We’ll sift through the numbers so you know what’s working and what isn’t.